Today I had the opportunity to finally download and analyze my data from twitter. If you recall, several months ago I had the opportunity to analyze my professors twitter data which I though was a very constructive assignment. This time around, I combed through my data and sorted the data file by categories looking for trends, particularly top three in many of the segments that twitter outlines for you.
While digging through the data I noticed several things which hinted to me that some of the top post were similar in nature, an insight I gained last time around. For instance, looking at my top engagement, replies, user profile clicks, and media views were all the same post. This post I am referring to asked a question “Have you gotten your workout in? I know I have”, and shared a photo of me at the gym. I think this is perfect example of letting your viewers into your world and also sharing media to drum up participation. In addition, this particular tweet used approximately five hashtags, #Fitness, #Morningworkout, #Fit, #Health, #weights, and #SMPT16.
Secondly, I noticed that my top profile clicks usually came from tweets which I shared media. In fact, out of the nine categories that I independently looked at and categorized by top three tweets, six contained media. Out of those six, five of them held number one spots.
One thing I would improve on is getting more retweets, which I failed to get any. I think one way I can improve on this is be more targeted with my tweets towards specific group and also use a targeted message which will get their attention. Perhaps, and infographic or an interesting picture. Another thing that could help is to gain more followers which I think will escalate the probability of responses and retweets.
Faisal Hersi, an associate equity analyst at Edward Jones here in St. Louis. Edward Jones is an investment company that serves investment clients in the United States and Canada. An equity analyst is someone who studies and analyzes financial information and trends for an organization or an industry. A typical day, for an equity research analyst is that they concentrate on bonds, stocks and other financial reports; as well as, writing an honest equity research report.
As someone who works in a financial firm and focuses on stocks and bonds, it’s imperative to be aware of the market at all times. Mr. Hersi mentioned that one of the ways, to find out about the latest news on the stock market is not only through the news, but through social media as well. Mr. Hersi stated; that he uses Twitter to get the latest information on the stock market. What stocks went up, what stocks went to down, if there was a crash, what was the specific reason, etc. The information gathered from his Twitter eventually helps him reach a conclusion with his research reports. Mr. Hersi focuses on following, retweeting, favoring Twitter accounts that are solely stock-market related. By engaging with other stock market related accounts; it not only gives him more followers, that have the same interest but it also gives him more knowledge on what is currently going in the market. An Advice Mr. Hersi gave me was that engagement is a powerful tool, so when it comes to social media engage with others, companies, or accounts that ultimately have your interest.
Copyright/intellectual property laws are imperative to know about. It’s also important to know that you can definitely get in sued for copyright infringement even on social media. So, being knowledgeable about copyright/intellectual property laws certainly can benefit you in the long run. In addition, when it comes to social media, users should definitely be more cognizant about what he or she posts online.
- Top 5 list of ways to not get sued for what you post online
- Be ware: make sure to be aware of what is and isn’t protected. It’s definitely important to do your research before posting anything online. Make sure you understand the risks that come along with using others material and not giving credit.
- CCL: Creative Commons is definitely useful. You can always go on Creative Commons for a lot of content. Creative Commons license allows you to use other people’s work. However, it is still imperative to give credit.
- Common Sense: Use common sense. If it’s not yours don’t claim it. If an image is professionally taken, and it doesn’t belong to you. Don’t claim it.
- Give credit: Give credit for other people’s work. If you don’t, there’s a high probability that it will get you sued. And there’s definitely no fun in that.
- Be creative: You can can’t get sued if the work is yours! Be creative. Create your own work/content.
Today I had the opportunity to analyze some of my professor’s social media data, Twitter to be exact. Through the experience, I learned several things which I think I could easily implement into my twitter strategy to increase overall engagement. As I combed through the data, I noticed several things.
First, I noticed that that were emerging in the top had similarities. For example, I noticed that the top engagement, replies, likes, and user profile clicks were tweets which shared something personal, and gave a window into my professor’s life. For example, the tweet about her son’s reaction to the school’s new mascot was number one in engagement and replies. The tweet also including an adorable picture of her son crying. Meanwhile, a tweet about a personal success (turned in tenure stuff today) ranked number one in likes and user profile clicks.
The top retweets were all tweets that engaged individuals with similar interest. I noticed that tweets aimed at journalist friends and with the hashtag #NewsEngagementDay. Also, two of the top three re-tweets which involved the audience with a question.
Overall, I learned a lot from analyzing my professor’s social media data, which I believe I can use to improve my own Twitter strategy. I learned that in order to drum up engagement around your tweets you have to open up and share bit about your own personal life. I also learned that writing targeted tweets to individuals with similar interest will increase the probability of responses and retweets.